Sony DSC-HX99 RNV Retina Projection Camera Kit Now Shipping

Sony DSC-HX99 RNV Retina Projection Camera Kit Now Shipping


San Diego, CA—The Sony DSC-HX99 RNV Retinal Projection Camera Kit is now available for purchase. The kit consists of Sony’s DSC-HX99 compact camera and QD Laser’s Retissa NeoViewer. Moreover, QD’s viewfinder uses laser retinal projection technology.

Sony DSC-HX99 RNV Kit

“We continue to leverage creativity and technology to enhance the accessibility of our products, services and experiences. The Retina Projection Camera Kit is a step in our commitment to a future that empowers all types of creators,” said Yang Cheng, vice president, Imaging Solutions, Sony Electronics Inc. “Sony welcomes the opportunity to use our digital imaging technology in this new and innovative way.”

Sony DSC-HX99 RNV Kit

Together, Sony and QD Laser are offering a new experience with focus-free retinal projection. Consequently, people who have difficulty using a traditional viewfinder or screen display, even with glasses or contact lenses, have a new way to view and photograph the world.

QD-Laser-Retissa-NeoViewer- Sony DSC-HX99 RNV kit
QD Laser Retissa NeoViewer

Sony’s Cyber-shot DSC-HX99 is a travel zoom point-and-shoot compact camera. The bridge camera covers everything from wide angle to super telephoto in a compact body. The camera integrates a 24–720mm (30x optical) zoom lens. Furthermore, QD Laser’s Retissa NeoViewer is an accessory viewfinder for the camera.

A digital image from the camera is directly projected to the retina through the Retissa NeoViewer to see the surroundings, allowing the user to take a photo and record a video. The technology offers a way to view landscapes and people’s faces, as well as capture images through retinal projection.

It also comes with functions that allow you to enjoy full-fledged shooting. These functions include high-speed autofocus and support for recording in the RAW format, as well as high-magnification optical zoom.

“The laser retinal projection of Retissa NeoViewer is a completely new technology that has been put to practical use for the first time in the world,” added Dr. Mitsuru Sugawara, president and CEO, QD Laser, Inc. “With the Retina Projection Camera Kit that includes Sony’s digital still camera DSC-HX99, we hope that people who may have found traditional viewfinders difficult to use will now enjoy taking photos, expanding their range of activities and discovering new worlds.”

Sony DSC-HX99 RNV Kit

In addition, with the goal of having more people use the camera kit, Sony is offering it at a suggested retail price of $600 by bearing a portion of the costs.

What’s more, Sony has secured touch-and-try appointment locations for potential users to have a hands-on experience with the kit before purchase. The camera kit is available for in the U.S. in limited quantities through Sony’s website.