Sony Unveils Trio of Compact, High-Powered Cyber-shot Cameras

Sony Unveils Trio of Compact, High-Powered Cyber-shot Cameras


San Diego, CA—Sony introduced three point-and-shoot Cyber-shot digital cameras: the DSC-TX200V from the ultrathin Cyber-shot T series and the DSC-WX70 and DSC-WX50 models from the stylish, traditionally designed W series. The new models feature high-resolution Exmor R CMOS sensors and an improved Bionz image processor that work together to boost low-light performance and enhance autofocus speeds.

“We continue to innovate in the compact camera space, finding new ways to help consumers produce high-quality photos and videos as easily as possible, regardless of lighting conditions,” said Yosuke Tomoda, director of the Cyber-shot business at Sony Electronics. “With new technologies designed to improve the overall imaging experience—including extended creativity, control and more—this new lineup of Cyber-shot cameras delivers impressive results with stylish, pocket-sized bodies.”

With a newly developed 18.2 megapixel Exmor R CMOS sensor, the highest resolution currently offered in the point-and-shoot market, and a new Bionz processor, the TX200V is engineered to create images and video files with extremely low noise. It’s said to offer autofocus speeds of 0.13 sec in daytime and 0.25 sec in low-light situations, and it showcases a new, reinforced-glass design with a large, 3.3-inch Xtra Fine TruBlack OLED wide touch screen. Also notable is its waterproof (to 16 feet), dustproof and freezeproof (to 14o F) construction; a 26mm-equivalent lens; and a photo creativity interface lets users adjust creative settings to produce unique, custom-styled photos.

WX70 and WX50. These models are equipped with a high-resolution 16.2MP Exmor R CMOS sensor, with the WX70 providing a 3.0-inch 921K-dot touch-screen LCD and the WX50 a 2.7-inch LCD screen.

All three of the new Cyber-shots feature Extra High Sensitivity technology, developed to minimize unwanted noise in low-light shooting. For consumers who want to get closer to their subjects without losing quality, the cameras’ Clear Image Zoom technology boosts optical zoom to 2x virtual capability (i.e., 5x optical zoom to 10x virtual zoom) at full resolution. Other shared features include: image stabilization during video and still shooting; Full HD capture utilizing optical SteadyShot active mode; nine picture effect options for expanded creativity; dual-record capabilities; 3D shooting modes (3D still image, 3D sweep panorama, sweep multi-angle); and fast shooting speeds of 10 fps.

The DSC-TX200V will be available in silver, red and violet for $500. The DSC-WX70 will come in silver, black, pink, violet and white for $230. The DSC-WX50 will be offered in silver and black for $200. Accessories for the new Cyber-shots include the LCS-WM and LCS-THT soft carrying cases, which will be available in March.