Polaroid Partners with Blipfoto in New Online Photo Sharing Solution

Polaroid Partners with Blipfoto in New Online Photo Sharing Solution

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Las Vegas, NV—Polaroid and Blipfoto, an online photo journal and social network, partnered to launch Polaroid Blipfoto, with the intent of “inspiring people around the world to save and share the little moments that make life special.” Polaroid Blipfoto is an online photo journal that encourages everyone to document their lives with just one photo each day. The solution is designed to make finding life events as easy as the click of a button.

“People used to save their precious photos in a shoebox, looking through them and smiling at each special memory and sharing them with friends. Digital cameras have changed this forever and now 1.8 billion new images are being taken every day,” said Scott W. Hardy, president and CEO of Polaroid. “As more and more consumers gain access to connected devices, this number is sure to grow exponentially. . .

“Ingrained within our DNA at Polaroid is the desire to help others capture and share life’s most meaningful moments, and that’s why we’re so excited to partner with Blipfoto. With Polaroid Blipfoto, we’re encouraging users to stop, take a step back and focus on one image that defines their day. It’s a way to build a personal history and journal that’s authentic and allows users to document their lives and make an emotional connection to not just what they share, but how they share it.”

Originally a personal project of founder Joe Tree, Blipfoto began as his own photo journal, a place where he uploaded one photo and a few words to encapsulate his day. It spread by word of mouth, and Blipfoto has amassed a global community.

Polaroid Blipfoto is available across all mobile devices, with free apps for Android and iPhone, and it can be accessed via the web portal. It offers an ad-free interface that lets users upload images and document their experiences. Basic accounts are free with premium features available to full members. polaroid.com

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