Polaroid Ships Its Cute Cube Lifestyle Action Videocam

Polaroid Ships Its Cute Cube Lifestyle Action Videocam


Ridgefield Park, NJ—The Polaroid Cube lifestyle action video camera for everyday consumers is now shipping. The cute, lighthearted camera, which embodies Polaroid DNA, is offered in a variety of colors with the iconic Polaroid color spectrum emblazoned around it. The affordably priced Cube sports a distinctive 35mm square design that harkens back to 35mm film days.

“Just as Polaroid did with photography in the ’70s, we are expanding the lifestyle action camera market for the family, or everyday user. We’re not all cliff divers or extreme athletes; many of us would like to be able to capture and share a monumental moment such as our child’s first bike ride, a walk in the park with the family dog or a family weekend beach excursion out on the water,” said Scott W. Hardy, president and CEO of Polaroid. “The Polaroid Cube offers the everyday user a fun, easy to use way to capture the exciting action unfolding in their daily lives.”

The Cube features an iconic one-button design, a rugged, rubberized exterior and a built-in magnet that allows it to attach to bicycle handlebars, helmets and household appliances. Renowned design firm Ammunition created the product and packaging design of the Polaroid Cube and its accessories. Led by industrial designer Robert Brunner, Ammunition is the design studio behind award-winning consumer products for brands that include Adobe, Beats by Dre, Square, and Williams-Sonoma.

The lifestyle videocam has a wide-angle lens with 124° of coverage that can capture Full HD 1080 video, 720p HD video and 6 megapixel still images. The camera supports up to 32 gigabytes of storage using a microSD card, and it permits 90 minutes of video recording thanks to a high-capacity battery. Additionally, the Cube is weatherproof and has an integrated microphone and LED light for use at night or in the dark.

A set of optional accessories and mounts include a bumper case to wear it around the neck, carabineer clip to snap it onto any belt or backpack, a waterproof housing and a suction cup mount for water play, and a monkey stand that sits on a desk, table or other flat surface.

The Polaroid Cube lifestyle action video camera is available for $99.99. polaroid.com