Valhalla, NY—Fujifilm North America Corporation, Imaging Division, launched the Fujifilm Instax Square Link smartphone printer. The latest addition to the company’s Link series of smartphone printers, the Square Link creates Instax Square–format instant prints at 1.5 times the size of its Instax Mini counterparts.
The outside border of Instax Mini instant prints is 3.39x 2.13 inches. Conversely, Instax Square instant prints measure 3.39x 2.83 inches.
“As the leader in the instant photography and smartphone printing space, we are excited about the introduction of Square Link. It combines everything our users love about our Instax Mini Link and Instax Link Wide products, with the popular Instax Square image format,” said Bing Liem, president, Imaging Division, Fujifilm North America Corporation.
“Plus, with the growing global interest in augmented reality and other expanding technologies, the new app features of Square Link, like AR print and Instax Connect, present even more options for users to connect, customize as well as share images.”
Fujifilm Instax Square Link Smartphone Printer & App Features
The Square Link printer features a variety of new features to encourage creativity. They include AR (augmented reality) Print and Instax Connect. Both allow users to individualize as well as share their images in creative ways. 
Like all products in the Instax Link smartphone printer lineup, the Square Link includes frame templates, decorative digital stickers as well as print mode options. Further, these options permit the image maker to boost creativity with the free, downloadable Instax Square Link app.
A key feature of Square Link available through the Instax Square Link app is AR Print. It adds AR features to images users can view on their smartphones. For instance, users can add special effects, text, images, background colors, doodles and animations.
Moreover, a QR code printed on the Instax photo unlocks the augmented reality content. Users can then view the AR effects in action on and around their print by scanning the code with their smartphone.
Another key app feature is Instax Connect. Using the Square Link app, this feature allows users to share Instax images digitally. They can select a smartphone image, add text content and/or effects as well as send it to any connected device.
More App Features
Users can also add text to their images and get text responses sent back directly on the image. In addition, recipients who are Square Link users can print a copy of the image with or without the text included.
In addition to frames and stickers, users can choose between two print mode options. Instax-Rich mode produces deep, enhanced colors. Instax-Natural mode creates a more classic look. They can also enhance smartphone images with filters or by adjusting brightness, contrast and saturation. Furthermore, they can combine nine smartphone images on a single Instax print via the app’s collage function.
Compact, lightweight and finished with a striped texture, the Square Link transfers an image from the user’s smartphone and starts printing in about 12 seconds. In addition, it supports continuous printing and is capable of printing about 100 Instax prints per charge via Bluetooth. All images develop in roughly 90 seconds.
Fujifilm offers the Square Link printer in ash white and midnight green. The smartphone printer has a manufacturer’s suggested retail price of $139.95.
