Williamsville, NY—Celebrating its 20th anniversary this year, Israel-based wide-format printer manufacturer Matan Digital Printers introduced a new brand identity. Matan's new branding reflects the company’s “innovation, its vision, values and deep commitment to its customers.”
With the introduction of its latest innovation this spring at Drupa 2012, the Barak 8Q super-wide eight-color parallel drop size UV printer, Matan is adjusting its corporate identity to reflect its culture of ongoing innovations. Matan’s new logo features the company symbol in cyan, Matan’s new color, which appears in all the new collateral a well as on the new website. The company’s new slogan is “Best Value. Best Velocity. Best Quality. Super Wide at its Best.”
“Our essence as a customer-oriented innovative company is now better reflected in our corporate identity. We have gone a very long way since our previous branding was introduced, ” said Hanan Yosefi, Matan’s CEO and president. “The message of our new branding reflects that Matan’s product offering to its designated customers has the best combination of quality, velocity and value available today in the market.”
Matan markets its systems under its own brand and as OEM under the brand of Fujifilm. Its U.S. offices are located in Williamsville, New York. matan.com
