San Jose, CA—A first-of-its-kind integration, Adobe Express and TikTok Creative Assistant now combine to help make creating and optimizing video content for the platform quicker and easier. TikTok’s Creative Assistant is now available as an add-on in Adobe Express, a tool for social content creation.
“The new Creative Assistant add-on in Adobe Express reduces the time, effort and resources required to work across different platforms for each stage of the content ideation, creation and distribution process,” said Stacy Martinet, vice president of Marketing Strategy and Communications, Adobe. “We see tremendous value in being the first to collaborate with TikTok’s Creative Assistant, bringing together our unique creative tools and their extensive knowledge of a highly engaged, global audience and platform, to help make content that delivers real business value for our customers.”
Moreover, TikTok reports that when videos are optimized for their platform, 74% of viewers say the content stands out. TikTok also reports that when brands create ads optimized for TikTok, they experience 3.3x more action in outcomes.
Adobe Express and TikTok Creative Assistant Integrate
The Creative Assistant add-on for Adobe Express hels reduce the time, effort and resources required to work across different platforms. This includes each stage of the creative journey. Starting in Adobe Express, users now have access to thousands of professionally designed templates, Adobe Stock video clips, audio, stickers as well as an Adobe Express TikTok video creator. 
The Creative Assistant add-on helps users generate creative ideas and refine TikTok-first video content and best practices, trends, hashtags and insights so each post can better reach the right audiences with more impact. With a few clicks, you can also schedule and publish optimized content directly to TikTok—all without leaving Adobe Express.
“At TikTok, we are always finding innovative ways for brands, advertisers and creators to create engaging, fun and impactful content that resonates with the TikTok community,” added Sofia Hernandez, global head of Marketing, TikTok. “We’re excited to integrate Creative Assistant within Adobe Express and help businesses seamlessly create TikTok-first campaigns within the platform they know and love. Having the ability to ideate, create and post all within Adobe Express further enables businesses of all sizes to create for TikTok at scale.” 
The TikTok Creative Assistant add-on for Adobe Express is now available in English wherever TikTok is available for all free and Premium Adobe Express users.
