San Jose, CA—At MAX London, Adobe announced the integration of Adobe Generative Recolor in Illustration (beta). Moreover, it is the first integration of Adobe Firefly in Adobe Illustrator. The goal is to allow creatives to quickly experiment with colors using simple text prompts.
The new release advances Adobe’s mission of empowering content creators of every skill level with Firefly to bring their visions to life. Firefly is Adobe’s family of creative generative AI models. Leveraging Firefly to automate and iterate previously manual and tedious processes, the beta release of Generative Recolor transforms colors in vector artwork.
Previously, for instance, brands created color variations manually every time they developed new packaging and logo color options or redesigned their websites. Now, with Firefly-powered assistance, designers can accelerate time-consuming color processes, freeing their time for more creative, less tedious tasks. 
“Adobe Illustrator is the tool behind many of the world’s most iconic designs, from brand logos to product packaging,” said Ashley Still, senior vice president, digital media at Adobe. “Firefly will help customers accelerate their creative process and save countless hours, while facilitating rapid ideation, experimentation and asset creation.”
Adobe Generative Recolor in Illustrator
Firefly’s direct integration into Illustrator reflects Adobe’s company-wide initiative to supercharge every creative workflow with additional speed, precision and power. Firefly is embedded directly into creators’ workflows to generate commercially safe, professional-quality content. 
Adobe also plans to enable enterprises to custom-train Firefly with their own branded assets and generate content in the brand’s unique style and language using APIs to increase automation. Enterprises can also obtain an IP indemnity from Adobe for content generated by certain Firefly-powered workflows.
Generative Recolor enhances Illustrator with generative AI capabilities. They are designed to capture the essence of a vision. For example, “noon in the desert” or “midnight in the jungle.” Then they are translated into custom themes to recolor vector artwork. Based on simple text prompts, the technology automatically applies colors to complex vector graphics. As a result, it saves time by removing the creator’s need to manually modify each individual object.
Generative Recolor offers the following opportunities for designers:
- Faster Color Capture: Save time by recoloring graphics using simple text prompts.
- Color Discovery and Transformation: Experiment with various colors, palettes and themes to achieve the right look.
- Multiple Colorway Variations: Generate numerous color variations from a single artwork file for use across social, print and web.
Furthermore, the latest Illustrator release includes a collection of brand-new features and innovations. Along with Generative Recolor, they include Retype (beta), new Layers functionalities and improvements to Image Trace.
