London, UK—At the MAX London Creativity Conference, Adobe unveiled the all-new Adobe Photoshop with Generative Fill and Generate Image tools. Moreover, powered by the just-announced Adobe Firefly Image 3 Foundation Model, these enhancements are meant to usher in a new era of image-editing app with generative AI capabilities integrated into workflows. 
“This massive new update to Photoshop takes creativity to unprecedented levels, whether you are a professional or brand new to Photoshop,” said Ashley Still, senior vice president, Creative Product Group at Adobe. “Through new Firefly-powered features in Photoshop, we are bringing ideation and creation closer together and making editing images both more powerful and approachable so everyone can realize their creative vision.”
Adobe Photoshop with Advanced Generative Fill and More
New features in the. beta version include Reference Image, Generate Image, Generate Similar, Generate Background as well as Enhance Detail.
Generate Image shortens the distance between the blank page and results so people at every skill level can jumpstart their creativity. Further, the Firefly Image 3 Foundation Model is available directly in Photoshop and the Firefly web app. Consequently, it enhances the Generative Fill and Generative Expand capabilities. These new features empower anyone to generate infinite background variations; create a multitude of design concepts with differentiated color and style; as well as bring to life detailed scenes from scratch.
Photoshop’s new features also enhance and accelerate creative workflows. They enable users to make complex edits and create designs while saving time. By bringing ideation and creation together in one workflow, they deliver a new level of control. Among these tools are:
• Reference Image. It helps creatives achieve their imagined output, using user-selected images as inspiration.
• Text to Image with Generate Image. This function shortens the distance between the blank page and content with full text to image capabilities within Photoshop for the first time.
• Generate Background. This tool replaces and creates backgrounds. It also makes it easier to generate content that blends into existing images.
• Generate Similar. This feature lets creators iterate with variations they select, to explore creation ideas.
• Enhance Detail. This fine-tunes images to improve sharpness and clarity.
In addition, Photoshop is introducing other tools for design and creation:
• Adjustment Brush. This brush enables users to apply nondestructive adjustments to specific portions of images.
• Improved Font Browser. This function delivers real-time access to Adobe’s 25,000+ fonts in the Cloud—without leaving Photoshop.
• Adjustment Presets. With this, creators can change the appearance of images with filters that apply effects in a single click. They can also create and save customized presets.
AI Ethics Principles & Content Credentials
Adobe trained Firefly on licensed content, such as Adobe Stock. The company designed it to generate content for commercial use that does not infringe on copyright and other intellectual property rights, such as trademarks and logos. Adobe uses a multilayered, continuous review and moderation approach to block and remove content that violates its policies. It also offers customers IP indemnification for Firefly generated content.
Adobe says it is committed to developing AI in accordance with its AI Ethics principles of accountability, responsibility and transparency. In a recent Adobe study, 76% of U.S. consumers emphasized the importance of knowing if online content is AI-generated. To provide transparency around the use of AI within Adobe’s applications, Firefly-powered features in Photoshop automatically attach Content Credentials to the content. Like a nutrition label for digital content, Content Credentials are tamper-evident metadata that provide more information about the content, including whether AI was used in the creation or editing process. 
Moreover, Content Credentials are built on the C2PA open standard and supported by the Adobe-led Content Authenticity Initiative (CAI). The company founded it in 2019 to increase trust in the digital ecosystem. Today, the CAI has grown into a global coalition of more than 2,500 members across tech, policy, media companies, creative professionals as well as researchers, working together to add transparency to digital content.
Photoshop’s latest release is available now in the Photoshop desktop (beta) app. Adobe will make it generally available later this year.
Place your subject in a scene, or within an ornate gold frame. Type a simple description of what you want to fill your expanded canvas with and click Generate.
