Lawrenceville, NJ—Datacolor, a provider of color management solutions, debuted the Datacolor ColorReader EZ portable tool. It is the latest addition to the company’s ColorReader family of products, which includes ColorReader and ColorReader Pro.
The affordable new device incorporates the company’s advanced color technology. It does so in an easy-to-use tool created to simplify the often challenging, time-consuming process of color matching and coordination. The tool is useful for both the paint color selection and digital workflow processes used by photographers and digital designers.
“The color selection process can be a challenge for all of us; so many factors can affect how we view color. We wanted to bring a level of ease and color confidence to consumers with an affordable product that they would use whenever they needed to make a decision about color,” said Susan Bunting, director, Sales & Marketing, Consumer Solutions, Datacolor.
“ColorReader EZ takes the guesswork out of selecting as well as coordinating colors. It lets you capture color inspiration where you find it, with an accuracy you can’t get from a smartphone image. It’s easy to then bring that color inspiration into your own work.”
Datacolor ColorReader EZ
The portable, Bluetooth-connected ColorReader EZ works in conjunction with the ColorReader mobile app (iPhone/Android). Users can identify the closest color match to any hue measured from a flat smooth surface. ColorReader EZ also provides coordinating colors and suggested color schemes for the matched color. It also offers precise color values, such as CIELAB, Hex and RGB.
Along with their matched colors, users can build and organize color palettes by project. They can also create signature color palettes that they can quickly share with anyone.
In addition, the company announced it partnered with Savage Universal to offer Savage Universal seamless paper colors with the release of Datacolor ColorReader EZ. Photographers and set designers will benefit from the device’s ability to provide the closest Savage Universal Seamless Background Paper color along with complementary and coordinating colors to effectively incorporate set design elements with a background.
The device is also useful for photo shoot planning and matching client brand colors to backgrounds.
The Datacolor ColorReader EZ retails for $59.
