Oslo, Norway—A software platform for end-to-end real-time virtual production solutions, Pixotope released zoom capabilities to its through-the-lens (TTL) camera tracking software. Pixotope Tracking – Fly Edition (Pixotope Fly) unlocks zoom capabilities for tracking augmented reality (AR), extended reality (XR) as well as virtual studio (VS) workflows.
This first-of-its-kind solution gives broadcasters and content creators access to zoom capabilities beyond the current limitations of one fixed lens position on cameras as well as drones. Consequently, they can achieve more dynamic shot compositions for augmented reality, extended reality and virtual studio workflows with greater simplicity during live broadcasts. Moreover, the solution works indoors, outdoors or in the studio. This new feature can enhance content quality and production efficiency with the ability to zoom in and out of a space without physically having to move the camera closer or farther away.
“We’re not known to back down from a challenge,” said Gideon Ferber, senior vice president of Product at Pixotope. “The subject of adding zoom capabilities to markerless TTL camera tracking has long been thought to be impossible, until now. With the ability to zoom, users experience the creative freedom to capture more dynamic and engaging shots while still enjoying the same streamlined setup and operation that Pixotope is known for. With the introduction of this capability, we’re opening up new creative possibilities and delivering greater operational efficiencies in the process.”
Pixotope Fly Details
With Pixotope Fly, broadcasters have an accessible out-of-the-box tracking solution to incorporate AR graphics indoors, outdoors or in studio environments. Thanks to its advanced computer vision technology, the TTL tracking solution uses visual feature points. They may include geological formations, tree patterns or architectural details that dynamically anchor the AR graphics and create a virtual point cloud reference system that adapts seamlessly to changing conditions.
As a result, it eliminates the need for tracking hardware, such as physical markers, camera and lens encoders, and their associated costs. Thus, there is a reduction in both the complexity and cost for broadcast operations of all sizes while providing more creative freedom.
The addition of dynamic zoom capabilities to Pixotope Fly is paving the way for virtual production adoption with benefits such as the following.
Enhanced Operator Experience
Marker-based systems limit the type of shots an operator captures due to restrictions like close shots requiring physical proximity and tracking disruptions in confined settings. Pixotope Fly zoom capabilities streamline production by eliminating the need for marker placement. This allows for reduced resource costs, enhanced tracking stability as well as a wider range of lens options.
Expanded Creative Flexibility
Pixotope Fly’s dynamic zoom functionality also eliminates constraints associated with fixed camera lenses. This update empowers creators to capture intricate shots while maintaining consistent tracking.
Elevated Viewer Experience
Due to the capture of complex imagery with a broader range of lens options, viewers can now expect more dynamic and visually stunning shots. 
“As we continue to push the boundaries of what’s possible, the addition of dynamic zoom capabilities to Pixotope Fly marks a pivotal advancement. We’re empowering operators to explore new creative horizons while reducing costs and enhancing tracking stability. In the process, we’re setting a higher standard for audience attraction and engagement,” concluded Gideon.
