Sony’s Long-Zoom Cyber-shot HX90V with Built-in EVF and Ultracompact WX500

Sony’s Long-Zoom Cyber-shot HX90V with Built-in EVF and Ultracompact WX500

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San Diego, CA—Sony introduced a pair of ultracompact, 30x optical zoom cameras: the Cyber-shot DSC-HX90V and DSC-WX500. They feature 18.2 megapixel Exmor R CMOS sensors, Zeiss Vario-Sonnar T* lenses, the latest Bionz X image processor and built-in Optical SteadyShot image stabilization. Both ship in June.

“These two new models serve as great examples of how Sony is driving innovation throughout all aspects of the imaging business,” said Neal Manowitz, director of the still imaging business at Sony. “With these new cameras, we’ve taken some of the most unique, advanced imaging technologies from our RX and α cameras and leveraged our unique ‘miniaturization’ ability to deliver a high-zoom shooting experience unlike anything else in the compact camera market today.”

DSC-HX90V. Boasting the same retractable OLED electronic viewfinder as the award-winning RX100 III camera, this pocketable ultrazoom camera includes a variety of adjustable dials and functions, including a customizable control ring. It also offers GPS functionality for automatically tagging photos and videos, a 3-inch, 921K-dot LCD that tilts 180º for arm’s-length portraits or selfies, and built-in Wi-Fi/NFC connectivity.

Other features include: 60x “Clear Image” digital zoom; 5-axis image stabilization; Full HD movie shooting in the high-speed XAVC S format at 50 mbps; and a pop-up flash for low-light shooting. MSRP: $430.

DSC-WX500. Also providing 60x “Clear Image” digital zoom capability, it also features 5-axis image stabilization to minimize the effects of camera shake, a 921K-dot, 3-inch LCD that tilts 180º, Full HD movie recording in the XAVC S format, a pop-up flash, and Wi-Fi/NFC for wireless transfer of content and use with select Sony PlayMemories Camera apps. $330.

Sony also introduced the LCJ-HWA body case that’s compactible with the HX90V and WX500. The case sports a black leather-style finish for protection while offering a stable grip. sony.com

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