Fujifilm Wins Academy Award for Scientific and Technical Achievement

Fujifilm Wins Academy Award for Scientific and Technical Achievement

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Valhalla, NY—The Academy of Motion Picture Arts and Sciences presented Fujifilm Corporation with an Academy Award for scientific and technical achievement at a special awards dinner held in Los Angeles on February 11, 2012.

The Academy’s Scientific and Technical awards honor the men, women and companies whose discoveries and innovations have contributed in significant, outstanding and lasting ways to motion pictures.

Fujifilm was recognized with a 2011 Scientific and Engineering Award for the development of the black-and-white recording film Eterna-RDS for digital separation of motion picture films.

Actress Milla Jovovich served as host of the Academy’s Technical awards dinner and presented 10 awards to 30 individual recipients. This year’s honorees were celebrated at a formal dinner held at the Beverly Wilshire Hotel in Beverly Hills, California, two weeks prior to the Oscars ceremony.

Accepting on behalf of Fujifilm were Ryutaro Hosoda, corporate vice president of Fujifilm Corporation and president and CEO of Fujifilm North America Corp., and the three developers of Eterna-RDS—Katsuhisa Oozeki, Hiroshi Hirano and Hideyuki Shirai.

Eterna-RDS is a film specifically for archival preservation. Intended for making archival black-and-white separations from color digital masters, it makes a three-color separation of color images and stores them as stable black-and-white images for long-term motion picture information preservation. Eterna-RDS is designed for laser film recording and to offer a significant improvement over conventional nonspecific separation film stock, in that it produces finer detail, accurate gradation linearity, improved granularity and sharpness with reduced flare.

“Film is known to last for generations and to assure that today’s digital movies can have the same archival life expectancy as movies shot on film, Fujifilm developed Eterna-RDS,” said Hosoda in his speech. “Digital films will also be available for future generations to see and enjoy.” fujifilmusa.com

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