Tamron USA Names New Sales Manager, Western Region

Tamron USA Names New Sales Manager, Western Region


Commack, NY—Tamron USA promoted Suzanne Palermo to sales manager of the Western Region, effective July 7, 2015. Palermo will take on the full responsibilities of Ruth Cox, who retired from the industry.

“During her career in the consumer electronics industry, Sue has shown exceptional leadership in developing and coaching high-performance sales teams to exceed company goals,” said Daniel Davies, senior sales manager, Western Region Photo Imaging & Industrial Optics. “After starting with Tamron, she has demonstrated a refined ability to develop and implement customized sales programs and strategies that are tailored to the individual customer’s unique needs. Her innovation and results-oriented approach make her an excellent fit for the western regional sales manager position, and an invaluable asset to our team. I am confident that she will be effective and successful in her new role.”

Hired as a representative for the Tamron dealer network in Colorado, Utah, Arizona and New Mexico in 2013, Palermo has a strong sales and management background. She spent much of her professional sales career with consumer electronics manufacturers and retailers. She was previously director of Sales/Western States for Pioneer Electronics, where she supervised sales professionals covering 24 western states. During her two-decade tenure at Pioneer, Palermo was responsible for defining, implementing and managing new and existing corporate sales strategies in support of Pioneer’s corporate vision. She worked to support 240 direct customers and achieved significant goals by developing innovative sales programs focused on meeting customer needs and directing the sales force to identify and nurture key customers within the core market areas.

Prior to joining Tamron, Palermo was the sales manager for the Western Region of the Mobile Electronics Commercial Division of Best Buy, where she was responsible for delivering against key metrics of new business sales development, profitability and margin performance across the western United States. Her corporate responsibilities included managing a high performance sales team, training, inventory control and contributing to retail store deliverables, including staffing, productivity, utilization and store market planning.

“It is my pleasure to take on the role of Western Region sales manager for Tamron, a manufacturer with a deep history of excellence in build quality and performance,” commented Palermo. “I look forward to working with dealers across all market within the region to bring new ideas to our dealers and appreciation for their support of Tamron.” tamron-usa.com