Port Washington, NY—According to the NPD Group, year-to-date (January to May 2021), camcorder revenue in the United States is up +44 percent. This is because the video needs related to travel and productivity increased demand for digital imaging products. Consequently, camcorder sales are on the rise.
Camcorder Sales Rise as Consumers Find New Needs for Video Devices
Moreover, while action cameras are mostly fueling the growth, needs around video communication and game streaming are also driving sales in additional segments.
Furthermore, during this time period, average selling prices also increased 6 percent. NPD attributes this to consumers looking for better video resolution and image stabilization as well as improved battery life.—Ben Arnold, Executive Director, Industry Analyst, the NPD Group