Sparta, NJ—The U.S. photo merchandise market is recovering well from the downturn it experienced during the heights of the Covid-19 pandemic. Moreover, its post-pandemic recovery includes predicted growth in both unit sales and revenue through 2026, according to Rise Above Research’s 2022 U.S. Photo Merchandise Forecast.
“Like many other markets, photo merchandise sales took a hit in 2020 during the height of the pandemic; however, it recovered quickly in 2021 and will continue to show growth over the next few years,” said David Haueter, director and founder at Rise Above Research.
“The photo merchandise market has great staying power, with a strong base of repeat customers as well as a surprising level of buyers among younger people, even teenagers,” he added.
Post-Pandemic Recovery
Further, this year will see an overall increase of 4% in unit sales. The research firm sees that growth driven by an increase in photo cards. This category was hit the hardest of all product categories during the pandemic. 
Unit sales growth is also expected in other product areas; they include photo books and photo wall/tabletop décor. What’s more, sales of photo cards, photo books, photo calendars and photo wall/tabletop décor are expected to generate nearly $2.6 billion in 2022. Rise Above also expects that unit sales will increase around 2% through the forecast period.
The 2022 U.S. Photo Merchandise Forecast provides a five-year forecast for the products mentioned above. It includes units, revenue, average selling prices, as well as breakouts of online versus retail order channels. The study also provides commentary on key drivers and barriers impacting the market.
Rise Above Research, LLC
Rise Above Research, LLC, is an independent market intelligence and strategic consulting firm. It supports industry vendors, service providers as well as retailers with actionable intelligence. The data assists their clients in making effective decisions in fast-paced digital photography and imaging markets.
Industry veterans Ed Lee and David Haueter established the company in 2020. Consequently, Rise Above Research has extensive experience providing groundbreaking market research and strategic consulting for the digital imaging industry. Its industry analysts have a combined 40+ years of covering a wide variety of imaging markets.
