JAKKS Pacific Teams with Top Action Sports Athletes to Launch Action Shot...

JAKKS Pacific Teams with Top Action Sports Athletes to Launch Action Shot Camera


Malibu, CA—U.S. toy and consumer products manufacturer JAKKS Pacific signed an agreement with several prominent action sports figures to promote its new Action Shot camera system: professional skateboarder, entrepreneur and television star Rob Dyrdek; freestyle motocross legend and NASCAR star Travis Pastrana; 2012 X-Games BMX freestyle gold medalist Scotty Cranmer; and Big Air/Mega Ramp up-and-comer Alex Sorgente.

The Action Shot camera system is a portable mini-camera that captures the first-person point of view of the thrills of action and adventure-seeking sports buffs who skate, surf, ski, snowboard, BMX, motocross and more.

“We are very excited to partner with Rob Dyrdek, Travis Pastrana, Scotty Cranmer and Alex Sorgente as we launch Action Shot, our innovative new POV digital camera system,” said Michael Bernstein, senior vice president, Marketing, JAKKS Pacific. “With the explosion of social media platforms, the popularity of action video footage continues to grow. From ridiculous tricks to laugh out loud action, Action Shot delivers real POV performance at extremely affordable price points. Rob, Travis, Scotty and Alex are leading athletes in the action sports world and the perfect partners to showcase the awesome capabilities of Action Shot.”

The Action Shot camera system is designed to provide sports and adventure aficionados with a front row view of their exploits. The camera attaches to skateboards, bikes or helmets with its mounting system and can record up to two minutes of feats. Users can upgrade with more memory using an optional microSD memory card. The footage can be uploaded to a computer through the built-in USB port and then uploaded to social media websites.

The Action Shot camera system ships this month with a suggested retail price of $49.99. The HD (high-definition) Action Shot camera system will also be available; it will retail for $99.99. jakks.com