Denver, CO—Photobucket, a leading photo- and video-sharing service, announced the results from the company-sponsored 2011 Summer Photo Usage survey, with responses from more than 2,500 survey participants plus data garnered from Photobucket’s 100 million users and their 9 billion image uploads. Illustrating the attitudes and habits of those capturing photos and videos this summer, the survey findings reveal that video uploads are increasing rapidly on web and mobile platforms, and the lack of centralization in online photo storage continues.
Consumers are using traditional video cameras with much less frequency, according to Photobucket, and they are using mobile devices to capture video much more often. Of those surveyed:
• 45% use a mobile device for capturing video at least once a week.
• 17% use a mobile device for capturing video at least once a day.
• 9% use a mobile device for capturing video multiple times per day.
This trend is further validated by Photobucket data, which the company says reveals a significant upward trend of video uploads:
• Total video uploads (web and mobile) are 3.5x higher year-over-year (July 2010 to July 2011).
• Total video uploads from mobile devices are 14x higher than in December 2010.
“Due to the growing adoption of smartphones, devices such as GPS systems, alarm clocks, watches and more are becoming displaced, so it’s no surprise that video cameras are on the chopping block as well,” said Tom Munro, CEO of Photobucket. “As this explosive growth continues, we will respond with even more product features for video uploading options and apps that will allow consumers to more easily capture, edit and share their digital memories.”
Lack of Centralized Organization Continues
According the survey, “consumers are still highly fragmented on where they store their images online. Survey respondents revealed that while they were eager to store and share their newly taken images, many seem confused about the best way to organize their ever-growing number of files, possibly due to the plethora of new entrants into the photo-sharing market.”
The survey revealed that 41% of respondents had images on three or more sites with the following breakdown:
• 24% of respondents upload personal images to three different online photo sites.
• 12% of respondents upload personal images to four sites.
• 15% of respondents upload personal images on five or more sites.
Despite heavy media play and reports of enormous growth, according to the survey 46% of respondents state “they never have used any mobile app for capturing images.” But Photobucket says that of those who do use mobile apps, usage is very high; more than 20% reported they use mobile apps for photos at least once, if not multiple times, per day. According to Photobucket, this implies that while there’s a high threshold for adoption of mobile apps, once adopted, there’s fanatical use.
The 2011 Summer Photo Usage survey also demonstrated a slight decrease in digital camera usage since Photobucket’s 2010 holiday survey (down 6%), as well as a “significant increase in uploads from mobile devices, with 58% reporting using a cameraphone to capture and share photos—up from 27% during last year’s holiday survey.”
“The improved quality of photos and videos from cameraphones, ease of uploading and constant availability are making them the default device for image capturing and sharing. Our auto-uploader is making the process of uploading and sharing so seamless that we expect this growth trend to increase even more,” added Munro. photobucket.com