Tag: brand loyalty

New York, NY—Retailers looking to capture the discretionary income from the next generation of consumers—gen Z—must focus on new ways of engagement, claims Accenture...

If I had to guess, I’d say that often a camera gifted or handed down by a relative establishes a career-long gear choice—a choice...

I read an interesting article recently about Starbucks’ new approach to their rewards system. They’ve decided to reward customers with free coffee based not...