Tag: Brand
Calumet Photographic Opens Flagship Store in Downtown Chicago
Chicago, IL—Calumet Photographic, a leading name in the photo and video industry for more than 75 years, is celebrating the grand opening of its...
Nikon Inc.’s “I AM Generation Image” Campaign Celebrates Image Quality and...
Melville, NY—Nikon Inc., a leading imaging company, announced the “I AM Generation Image” integrated campaign, which is its new platform to amplify the voices...
Perception Wide-Format Media Launches New Brand Campaign
Nashua, NH—Perception Wide Format Media, a brand of Worthen Industries, announced a new image for its coated wall and mural fabrics and décor canvases....
DIR November 2013 Tech Trends:Consumers May Be Placing Less Value on...
Despite several established brands in the market, consumers are placing less value on brand names when shopping for DSLRs. According to The NPD Group’s...
Instagram Ad Platform Provides Majority of Top Brands with Increased Posts
Seattle, WA—Simply Measured, a social media analytics and reporting platform, announced that 71% of the world’s largest brands have adopted Instagram, “which now rivals...
The Last Word: For BlackBerry, for All Brands: Three Lessons Learned...
Shoulda. Coulda. Woulda. It was way back in August 2007 (an eon ago in the digital market) when shares of the Canadian maker of...
Carl Zeiss Brand Name Becomes Just Zeiss
Thornwood, NY—Carl Zeiss AG announced a name change to Zeiss, a name already well established in general language usage in many countries when referring...
Panasonic Signs Soccer Star Marco Reus as Brand Ambassador
Secaucus, NJ—German soccer star Marco Reus agreed to a personal endorsement deal with Panasonic. The 24-year-old Borussia Dortmund midfielder is to become a brand...
Strategy Session: Be Your Brand
In the world of marketing, there are few things more important than the brand. It should separate you from your competition. It should define...
Leica Camera Officially Opens Leica Store New York SoHo
Allendale, NJ—Leica Camera, the legendary German camera and sport optics brand, announced the official grand opening of the Leica Store New York SoHo. Located...
