Tag: Marketing
Chicks Who Click
The Professional Photographers of America (PPA) is sponsoring what they are calling “A retreat for women in photography” with their Chicks Who Click program...
Measuring Your Marketing Efforts
We’ve spoken a lot in this space, as well as throughout this publication, about how difficult it can be today to reach consumers with...
Avoiding Mobile Marketing Annoyance
With over three quarters of today’s consumers claiming the thought of receiving marketing messages on their handhelds would become an annoyance, the biggest hurdle...
Scanning for a Profit: Ideas for Imaging Retailers at CES 2007
The secret for luring customers into photo specialty shops this year? “It’s all about being instant,” says Kalle Marsal, director of marketing, retail and...
Mobile Marketing on the Move
The networks are getting faster, the screens are getting bigger and the popularity of the device is going through the roof. So then, why...
Relationships over Price
You know that relationship building has become important at retail when it begins cutting into the more traditional price-based marketing strategies as a central...
Retail E-Mail Needs Work
According to a recently concluded report done by marketing and advertising firm Harte-Hanks Postfuture Index, retail e-mail marketing campaigns have been experiencing extremely low...
Marketing Reality: Traditional Methods Still Key
While podcasts, RSS feeds, VOD and mobile marketing are indeed beginning to take hold, the vast majority of U.S. consumers are still keeping informed...
Mobile Marketing Gets Jump in Scotland
While this mobile marketing market has had a few starts and stops in the U.S., a small city in Scotland appears to rolling out...
PhotoPlus Revamps for ‘06
One of the few tech trade shows that has enjoyed an increase in both exhibitors and attendance over the last few years is the...
