Tag: Micro Four Thirds

There is one issue each year that holds a special place for all of us at DIR. It’s the issue in which we announce...

Las Vegas, NV—Olympus’s just-announced M.Zuiko Digital ED 12-200mm F3.5-6.3 (24-400mm equivalent) super telephoto zoom lens conforms to the Micro Four Thirds system standard. According...

Portland, OR—Lensbaby, maker of creative effects lenses, optics and accessories, launched its most playful and accessible lens yet—the Sol 45. Staying true to the company’s...

Las Vegas, NV—Olympus introduced the OM-D E-M1X Micro Four Thirds professional interchangeable-lens camera. “The Olympus OM-D E-M1X is packed with industry leading speed, performance,...

The 10 shoe-mount flash units we’ve picked to represent this advancing category are a far cry from the ones we mounted atop our 35mm...

Traditionally, the term “entry-level cameras” was used to describe stripped-down models built to a price point. However, that definition no longer applies. That’s because...

Macro lenses don’t just allow photographers to capture exquisite close-ups. They’re also superbly corrected lenses that can be pressed into service for shooting crisp,...

Interchangeable lenses are high-margin accessories that also help build customer relationships. They not only enhance your customer’s shooting experience, but they also encourage repeat...

Cine lenses are specifically designed to meet the needs of a rapidly expanding niche: video shooters determined to take their filmmaking to a higher...

It used to require a helicopter to capture a sweeping vista or overhead shot of any subject or landscape below. But high-tech drones have...