Tag: Mobile marketing
Wireless Web Now a Big Part of the Consumer Mix
Disappearing are the days when consumers were chained to the home or office PC any time they wanted to access the Web and the...
Simple Text Message a Winning Mobile Ad Play?
According to recently completed study done by Internet consultancy Sterling Market Intelligence, many companies are beginning to explore the viability of a simple text...
Avoiding Mobile Marketing Annoyance
With over three quarters of today’s consumers claiming the thought of receiving marketing messages on their handhelds would become an annoyance, the biggest hurdle...
Ch-ch-ch-Changes… The Industry Faces More Changes
Boy, has this industry gotten complicated. Doesn’t seem like it was that long ago we were talking about the “cash cow” photo industry and...
Mobile Marketing on the Move
The networks are getting faster, the screens are getting bigger and the popularity of the device is going through the roof. So then, why...
Marketing Reality: Traditional Methods Still Key
While podcasts, RSS feeds, VOD and mobile marketing are indeed beginning to take hold, the vast majority of U.S. consumers are still keeping informed...
Mobile Marketing Gets Jump in Scotland
While this mobile marketing market has had a few starts and stops in the U.S., a small city in Scotland appears to rolling out...
