Tag: Olympus
Strategy Session: Get “Smart”
As members of the Imaging Alliance, we’re lucky enough to have the NPD Group on our board to provide us with relevant industry information....
Olympus 8×42 Pro & 10×42 Pro Waterproof Binoculars
Las Vegas, NV—The Olympus 8x42 Pro and 10x42 Pro waterproof binoculars are new tools for birding and nature observation as well as for use...
Profit Prospects: Let Your Customer Dream Her Dream
Why are some retailers painting a bull’s eye on their toes? Our industry is poised for the best year in recent memory. Nikon just...
Strategy Session: The New Mirrorless Effect
The imaging world received the equivalent of a sonic boom with the recent announcements of the Nikon Z and Canon EOS R full-frame mirrorless...
DIR Salutes Superstars Behind the Counter
The editorial group at Digital Imaging Reporter thought it was time to recognize the incredible contributions made by those “unsung heroes” that retailers depend...
Selective Focus: When Consumers & Companies Vote with Their Feet
The catchphrase “voting with one’s feet” might well define the battle the photo industry is engaged in today. This is a two-way street, with...
Olympus Releases OM-D & PEN Camera Firmware Updates
Center Valley, PA—Olympus introduced firmware updates for several of its latest interchangeable-lens models. The camera firmware upgrades include version 2.0 for the flagship Olympus...
photokina 2018 Update: New Annual Format Begins
Las Vegas, NV—The photokina 2018 event will be the last time the international trade fair for the photo, video and imaging industries takes place...
Strategy Session: PhotoPlus Expo 2017
I spent most of Thursday and Friday last week (October 26–27, 2017) at PhotoPlus Expo 2017, which was held at the Jacob K. Javits...
Olympus Adds Two M.Zuiko Pro f/1.2 Prime Lenses
Center Valley, PA—Olympus expands its M.Zuiko Pro f/1.2 prime lens line with the M.Zuiko Digital ED 17mm f/1.2 Pro (34mm in 35mm equivalent) and...
