Tag: The Impossible Project
Polaroid Now+ Connected Analog Instant Camera
New York, NY—Polaroid announced its most creative camera, the Polaroid Now+ connected analog instant camera. Labeled an “experimental sidekick,” the instant camera connects to...
Polaroid Partners with Ridley Scott Creative Group
New York, NY—Polaroid collaborated with the Ridley Scott Creative Group, European office, on a film series to mark the next chapter in its brand...
Polaroid Now Cameras Unveiled along with New Corporate Look
New York, NY—Polaroid Originals is marking the final chapter of its 2017 revival story; the company is returning to the original name, Polaroid, and...
Polaroid Originals Merges and Rebrands as Polaroid
New York, NY—Today is the next step in Polaroid’s 82-year journey. In 2017, on the 80th anniversary of the founding of Polaroid by Edwin...
Polaroid Lab Turns Smartphone Images into Polaroid Photos
New York, NY—Polaroid Originals introduced the Polaroid Lab, a completely new instant camera product that turns digital into analog. The device’s three-lens developing system...
Polaroid Originals Unveils OneStep 2 Stranger Things Edition Camera & Film
New York, NY—This summer, the widely anticipated third season of the Stranger Things sci-fi TV series lands on Netflix. To mark the occasion, Polaroid...
Analog Photography Is Hot!
Can you still get film for that thing?” people ask when they spot me shooting with one of my vintage 35mm SLRs. When I...
Zooming In: An Industry in a Perpetual State of Flux
You’ve got to admit that our industry is in a perpetual state of flux. So much so that it got me looking for a...
Polaroid Originals Brand Launches
New York, NY—On the 80th anniversary of the founding of Polaroid by Edwin Land, the Polaroid Originals brand launched. A new brand from Polaroid,...
Impossible Project Unveils I-1 Instant Digital Camera
New York, NY—When Polaroid announced the end of instant film in 2008, Impossible stepped in, buying the company’s last remaining factory days before it...