Americans Getting “More Digital”

Americans Getting “More Digital”

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According to a survey released this week by Forrester Research, Americans are embracing technology like never before.

The “State Of Consumers And Technology: Benchmark 2009" survey finds that use is rising in use of TVs and networks, media consumption and mobile devices.

“US consumers are making an inexorable transition to an all-digital, Internet-powered world,” Forrester Research’s Principal Analyst, Charles S. Golvin, said as part of the announcement. “The Internet pervades all aspects of Americans’ lives, from how we shop and buy, how we communicate, how we entertain ourselves, and how we seek out information to how we manage our personal relationships."

"While today these digital activities are constrained to the home and the office, in the next several years consumers will increasingly rely on a ubiquitous Net that is instantaneously accessible on a wide variety of devices, from mobile phones to laptops to new form factors such as eReaders.”

Click here to order the full survey.

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