Canon U.S.A. Inc. is inviting consumers to relive an unforgettable moment with the launch of the Your Second Shot advertising campaign.
With an emphasis on the importance of great photography coupled with Canon’s advanced technology to help deliver impressive images, the new Your Second Shot campaign showcases the image-quality value of the Company’s successful HS SYSTEM; a technology used to sharpen image clarity under poor-lighting conditions. The campaign, kicking off today, encourages consumers to reclaim their missed moments through the Canon HS SYSTEM technology.
Many people encounter the issue of unclear, blurry photographs in dimly-lit settings, or darkened backgrounds and overexposed subjects when using a flash. In providing a solution to this problem, Canon advocates the HS SYSTEM; a technology used to enhance image quality in low light situations without the need for a flash. To promote this technology, Canon is helping real people recapture their lost moments with the Your Second Shot campaign.
Correlating the importance of the HS SYSTEM to a real-life experience, the campaign tells the story of Sofia and Dan, a young couple who traveled to Barcelona to capture a photograph at the café where Sofia’s parents first met. Due to poor lighting conditions, their photograph was distorted and their memory went undocumented.
For the Your Second Shot commercial, Canon took the couple back to the magical city to recapture their moment and recreate their entire trip. All of their recaptured photographs were taken with Canon’s HS SYSTEM-enabled PowerShot digital cameras. The campaign’s new commercial was shot entirely with Canon’s EOS 5D Mark II Digital SLR camera and EF lenses. Beginning today, the campaign can be seen on television, in print and online.
Consumers are also encouraged to enter to win a Canon PowerShot Digital camera through the Take Your Best Shot online sweepstakes. Now through Oct. 31, consumers can log on to the Canon Your Second Shot website and each week, a winner will be announced and rewarded with a Canon PowerShot camera prize. To potentially inspire the next Canon commercial, consumers can also send their missed moment stories to the Canon website. For more information, please visit usa.canon.com/yoursecondshot.
