Canon U.S.A. has teamed up with famed filmmaker Ron Howard to launch a multifaceted campaign called “Long Live Imagination.”
The campaign includes a contest in which Canon users are invited to submit photos based on a series of movie themes, with the goal of ultimately inspiring a short film.
“I’m known as a narrative storyteller, so when Canon approached me to partner on the ‘Long Live Imagination’ campaign, I was moved by the opportunity to collaborate with the masses, tapping into consumers’ creativity and using their photos as building blocks to produce a film,” Howard said as part of the announcement.
“I hope the project stimulates people’s imaginations whether they are an amateur photographer, a world traveler or a proud parent, and I hope what we create is meaningful.”
A TV commercial for the contest began airing Monday, and the contest is open through June 14. See the YouTube channel for more information.
