Canon Sponsors Albuquerque International Balloon Fiesta

Canon Sponsors Albuquerque International Balloon Fiesta


Melville, NY—Filling Albuquerque’s skies for a picture perfect moment, Canon USA will be the presenting sponsor of the Albuquerque International Balloon Fiesta. The world-renowned attraction and destination will be held October 3–11, 2015 in Albuquerque, New Mexico.

To mark the beginning of the three-year sponsorship, a Canon See Impossible balloon will fly through the sky, and Canon will present the opening day mass ascension that highlights the launch of 550 colorful hot air and gas balloons. As part of the sponsorship, the company will also present the Night Magic Glow, where balloons light up the night sky on the second Saturday of the Balloon Fiesta.

“As one of the most photographed events in the world, being the presenting sponsor of the Albuquerque International Balloon Fiesta is a natural fit for us,” said Eliott Peck, senior vice president and general manager, Imaging Technologies & Communications Group, Canon USA, Inc. “Our sponsorship is a testament to our commitment to the local Albuquerque community and our customers. Through this initiative, we want to inspire hundreds of thousands of attendees to showcase their creativity and learn how the right tools can help preserve memorable moments for years to come.”

As the Official Imaging Company of the Balloon Fiesta, Canon will host hands-on activities to allow attendees to experience its photographic and printing products. It will provide educational sessions to help attendees “see impossible” and capture better photos and videos. Additionally, Canon is collaborating with the Albuquerque International Balloon Fiesta to present the Cindy Petrehn Memorial Photo Contest, where attendees can share and submit their favorite photographs of the luminous event.

“We are thrilled to have Canon come onboard as the presenting sponsor. We look forward to this partnership, creating exciting opportunities for our guests and community,” said Balloon Fiesta board president, Mike Rice.