CHA Adds Digi-Scrapbook Track

CHA Adds Digi-Scrapbook Track

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Responding to the rapidly growing popularity of digital scrapbooking, the Craft and Hobby Association (CHA) will host a number of educational programs designed to help retailers tap this market’s full sales and marketing potential during the July 20-22, 2007 CHA Summer Convention and Trade Show in Rosemont, Ill. From learning about in-store kiosks and printing services to merchandising and marketing, attendees will find a number of seminars offering simple, yet profitable ideas for capturing today’s digital customers.

“More consumers are using digital cameras and technology to capture and share memorable moments, and now they’re looking for ways to combine these digital tools and techniques with traditional scrapbooking methods,” explains Sandy Ghezzi, VP. Marketing, Member Services and Education, CHA. “We’ve put together a strong line-up of marketing, merchandising and trend programs designed to help retailers get a jump on this virtually untapped market.” Visit www.chashow.org to find out more.

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