DigiPower said this week that it has unveiled a new packaging concept for its entire product line. The company calls the packaging, which is geared towards point-of-sale purchases, as “Easy Pick Up.”
“The response from dealers has been nothing short of fantastic,” Iosif Paskar, the company's director of marketing and design, said as part of the announcement.
“Consumers are picking up the product on impulse, drawn to the cut-away corner that invites them to lift the package open. Once opened, they can see all of the product elements neatly presented in a cradle case. The cover flap automatically closes and attaches to the package bottom by use of an internal magnet. This ensures that the product, when not being used, remains closed and neatly hung on the dealer’s rack.”