DIR September 2016 Tech Trends

DIR September 2016 Tech Trends

Mirrorless Camera Sales Shift to Higher Price Points

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Tech Trends:the sales of mirrorless, detachable-lens digital cameras continue to grow. Additionally, the market is shifting to higher price points.

For the 12 months ending July 2016, 56% of mirrorless camera sales came from products that were priced at $700 or higher, compared to just 42% in the year prior.

This shift has caused overall mirrorless average selling prices to jump 23% to $812 over the last year.—Ben Arnold, Executive Director, Industry Analyst, The NPD Group

tech-trends-9-2016

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