New Theta Facility for Durst

New Theta Facility for Durst

Durst Phototechnik AG this month is putting the finishing touches on a new state-of-the-art manufacturing facility to produce its popular Theta 76 30-Inch Multi-Format Photo Lab System, which is in use in professional photo labs, larger photo studios and full-service photo retailers worldwide.

The facility, featuring the latest fabricating equipment, clean rooms and automated production systems, is part of a larger $7.2 million (EUR 4.8 million) expansion project to help the company keep pace with its growing worldwide business.  It also underscores a long-term commitment to the Theta platform and the photo industry generally, Durst said.

“Demands from the photo industry for greater quality and efficiency continue to increase, but so do the capabilities of technology to satisfy those higher demands,” said Florian Kossler, Sales Manager, Product Segment Photo for Durst at the company’s Brixen, Italy, headquarters.  “Our new Theta facility is equipped with the most advanced machinery, systems and workflow processes.  We’re able to achieve tighter tolerances, and we have greater control over parts, production, and the general factory environment.

“Our philosophy is that we are not integrators or assemblers; we are manufacturers controlling the whole production process,” Kossler said.  “This allows Durst to deliver greater sophistication,  quality and efficiency in its imaging products.  It’s what makes the Durst Theta 76 the printer of choice among the world’s leading photo professionals.”

The Theta 76, Durst said, is increasingly viewed by professional photo labs, photography studios and other commercial imagers as one effective response to today’s economic pressures by delivering quality images in a simpler, more efficient workflow that reduces cost of operation while actually enhancing offerings to customers

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