Eye-Fi Inc. recently unveiled the Eye-Fi Pro, a new wireless SDHC memory card for digital cameras that allows professionals and photo enthusiasts to automatically upload images straight from their camera to their computer and the Web.
The new Eye-Fi Pro includes RAW image support and peer-to-peer connectivity for a direct connection between the camera and a computer, no router or Internet connection required (also known as ad hoc).
Eye-Fi also announced that all Eye-Fi card users can now select which photos or videos they want to wirelessly transfer from their camera to their computer or the Web, using the new Selective Transfer feature.
"People are engaged in photography at a deeper level than ever before. They have moved from being casual photographers to passionate enthusiasts, shooting in RAW for more extensive editing, adding geotags for a richer experience or using an online gallery to share their work," said Jef Holove, CEO of Eye-Fi. "These people are looking for tools that advance the art of photography and make it more efficient – and the Eye-Fi Pro does both."
The Eye-Fi Pro also lets users wirelessly upload more file types, including JPEG and RAW images and videos. The card now allows users to create an ad hoc connection through their computer or other mobile device to wirelessly upload media files while away from a wireless router.
"The Eye-Fi Pro has streamlined my workflow. It lets me quickly upload files in the background while I continue my photo shoots. My clients can choose their best shots in near real time," said Jeff Sockwell, an Eye-Fi Pro beta user and professional photographer who used Eye-Fi in a portrait session with more than 150 dance students. "I also have assurance that photos are automatically saved both on my computer and my Eye-Fi Pro."
Like the Eye-Fi Explore Video, the new Eye-Fi Pro will automatically upload images and videos direct to more than 25 online photo and video sharing sites. It also lets users upload away from home at more than 10,000 Wayport and open hotspots, and will automatically geotag photos with information about where the images were taken.
