Fujifilm North America Corporation last week announced the launch of a national, multi-pronged digital camera advertising campaign for the 2010 holiday selling season that extends the reach and scope of Fujifilm’s branding campaign that began this summer.
“Fujifilm’s digital camera business has grown significantly from last year, and with this new, ongoing campaign, we’re aiming even higher,” said Ron Gazzola, vice president marketing and operations, Electronic Imaging Division, FUJIFILM North America Corporation.
The new campaign includes a commercial showcasing Fujifilm’s line of long zoom digital cameras, “Zoom Your World,” shot by famed director Francoise Vogel and Paranoid U.S. production company, and will air on such shows as “Glee,” “Survivor,” “CSI Miami” and “Dancing With the Stars.”
“Our goal in creating this campaign was to raise Fujifilm brand awareness to drive sales and service to our retail partners in a consumer-friendly way, as well as support the trade to enhance sell through,” said Gazzola.
Fujifilm will also run a cinema commercial for its FinePix REAL 3D W3 digital camera in both 3D and 2D throughout the U.S. from November 19 through December 30, including “Tangled,” “Yogi Bear,” “Chronicles of Narnia: Voyage of the Dawn Treader,” “Megamind,” and “Tron.”
To view the cinema and TV spots, visit FujiFilm's YouTube page.
