General Imaging/HSN Join in Breast Cancer Fight

General Imaging/HSN Join in Breast Cancer Fight

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General Imaging, the worldwide exclusive licensee for GE digital cameras, has announced a partnership with multichannel retailer HSN that will let consumers join in their effort to fight for breast cancer.

HSN will offer a limited-edition GE camera during October, which is National Breast Cancer Awareness Month. A permanent pink ribbon adorns the highly polished aluminum face of the camera to signify General Imaging’s commitment to the fight against breast cancer. The GE H855 will be offered exclusively by HSN during an Oct. 20 broadcast and also online at www.hsn.com.

For every unit sold, HSN will donate a portion of proceeds to Susan G. Komen for the Cure, one of the leading organizations fighting breast cancer and promoting awareness of the disease.

Available in either hot metallic pink or elegant black, the H855 is a special-edition version of GE’s popular E850, offering 8-megapixels of resolution, a 3-inch LCD screen, 5X zoom and a 28-mm equivalent wide-angle lens.

In an HSN exclusive, the H855 will come with a sleek black carrying case, as well as an exclusive software package from ArcSoft, including PrintCreations Greeting Card, PrintCreations Scrapbook, CD & DVD LabelMaker, DVD SlideShow, and PhotoImpression.

“We are very honored to be back on HSN again, because we’ve had great success there,” said Hiroshi “Hugh” Komiya, Chairman & CEO of General Imaging. “We are also honored to play a role in finding a cure for such a devastating disease as breast cancer.”

HSN reaches 89 million U.S. households through TV and is the fourth-largest cable network in the U.S. Its partners’ products are also available online at www.hsn.com.

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