ICON Brings Unique Styling to Cam Bag Market

ICON Brings Unique Styling to Cam Bag Market

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Interesting to see how hot the camera bag/case market has become and equally interesting to see how many new players have joined the fray in the last several months. Out of New York, N.Y. comes Motion Systems, a division of The Betesh Group, unveiling a line of unique camera bags and pouches dubbed ICON, aimed at the women’s market. The company’s latest line clearly addresses the need for more stylish, trendy designs in the camera bag market. No garish pinks or neons here, just some classic designs that we think will have solid appeal for female customers.

In our travels through imaging retail around the country, we’re still seeing lots of blacks and grays in the camera bag sections – colors decidedly aimed at male customers. We have to say, the ICON bags we’ve eyed have cleverly and stylishly avoided the bold and supposed “traditional feminine” colors we keep reading woman abhor and instead the company has brought to market a line of tasteful, elegant digital camera carrying cases that are both stylish and protective – a nice combo these days. For more info check out www.beteshgroup.com.

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