The U.S. Photo Printing End-User Survey, recently released by InfoTrends, found that market education could lead to new growth opportunities in consumer photo printing. Communicating the message on the long-term sustainability of photo prints, InfoTrends found, could give this market more staying power.
“Regardless of what method a consumer chooses to print, we want to encourage more photo printing overall,” InfoTrends associate director David Haueter said. “Many consumers are taking a haphazard approach to ensuring that important photos will be accessible in the future, with many storing them on CD/DVD and hard drives, while many have no plan at all. Many consumers don’t understand that quality photo prints have the ability to outlast all of these other electronic storage methods, so educating consumers on the archival benefits of photo prints is crucial.”
