Kodak’s New MarketMover Program

Kodak’s New MarketMover Program

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Continuing to expand the Kodak MarketMover Business Development Services, Kodak has launched the photo services sales module as part of the Kodak MarketMover Premier Package. The new offering supports professional photo labs, online photo service retailers, and commercial printers that use Kodak Nexpress Digital Color Presses in developing and growing new digital printing photo services. According to a recent PhotoFinishing News study, the anticipated number of photobooks printed worldwide this year stands at 42 million books and is expected to nearly double by 2010.

The company explains that Kodak Nexpress Presses, “enable a number of unique photo applications, such as personalized greeting cards, photo books and calendars. The MarketMover Premier Services Program combines Kodak’s unique experience in the photo memory markets with established MarketMover Business Development Services, a range of customizable marketing tools, and a new set of training workshops to help Nexpress Press customers capitalize on this fast growing and profitable market opportunity.”

The photo business development services program includes a new Kodak MarketMover Targeted Sales Module, an online tool that provides a comprehensive program to support sales and marketing into a variety of market segments. The program for photo services includes two distinct sets of marketing strategies, and supporting marketing materials such as Point of Purchase signage, direct mailers, bill stuffers and advertisements. The first program targets consumers, while the other is geared toward professional photographers.

“Kodak helped us analyze new markets for our Nexpress Press and we determined that photo services represent a viable growth opportunity. We already provide photography and design services for our clients and to be able to provide more options for printed products means our relationships and revenues will improve,” said Rob Moseley, President, ASAP Direct Mail. “We created a business plan that pursues both business-to-business and business-to-consumer markets for photo products and are in the process of implementing both at this time. We expect this sector to be a major part of our business in the coming years.”

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