Koelnmesse Launching Singapore Show

Koelnmesse Launching Singapore Show


Koelnmesse, organizers of the bi-annual Photokina imaging show in Cologne, Germany, have announced that they will launch the first specialized imaging and photography show in South-East-Asia and The Pacific region. Dubbed Imaging Expo Singapore 2007, and incorporating P.I.X – Photo Imaging X-change, the event will be held November 2-4, 2007 and acts, they explain, as a trade and educational platform that merges art with the technology of imaging and photography.

With the focus on communicating the latest trends and technology in imaging and photography for the region, Imaging Expo Singapore will be a trade fair comprising of 8,000 sqm of exhibition space at Suntec International Convention and Exhibition Centre. The trade fair will provide a launching pad for major brands into South-East-Asia and The Pacific, organizers told us. They are expecting the attendee mix to include trade visitors, dealers, studio owners, publishing professionals, professional photographers, and photography and videography enthusiasts. Over 150 international and local exhibitors are expected to gather in Singapore and meet with 4,000 visitors from the region and 26,000 visitors from Singapore.

P.I.X – Photo Imaging X-change – is the interactive event which, Koelnmesse explains, “is an essential add-on to the trade fair Imaging Expo Singapore. P.I.X. comprises of conferences, seminars and classes for anyone interested in imaging and photography.”

The multi-tracked conference features business-related seminars with key members of the photo and imaging industries, classes by renowned photographers, photography workshops tailored for different skill levels and niches, photo safaris to iconic spots in Singapore, photo competitions, photo salons and photographer awards. There will also be a Photo Editors & Chief Photographers Summit where world-renowned photographers will be on-hand to share their expertise and experience.

Asia Pacific Vice President of Koelnmesse Michael Dreyer told us that “the popularity of digital imaging and the tools required to achieve exceptional images has exploded worldwide as seen in the increased demand for high-end DSLR cameras. We recognized the need for a professional imaging event in the region and Singapore was the natural choice – due to its location in the region, world-class infrastructure and facilities as well as the high levels of technology acceptance. In addition, the feedback from the industry was very positive for such an event, matched by our market research.”

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