Lenmar’s Battery Central is a Web-based online battery finder that enables retailers to easily sell batteries, chargers and accessories for more than 70,000 different devices without inventory or overhead. Lenmar describes the set up as “the simple, effective and profitable way for every retailer to participate in the $5 billion plus market for rechargeable batteries.” With Battery Central as their virtual battery inventory, retailers can sell batteries and accessories even if they don’t sell devices that need batteries.
“Every day, frustrated consumers hunt for the right replacement battery for a digital camera, camcorder, laptop computer, cell phone or other popular portable electronic device,” says Marty Goldberg, president of Lenmar. “How can retailers simply and profitably satisfy this need when there are thousands of different rechargeable batteries and power accessories on the market?”
Battery Central is a flexible system suitable for in-store and online sales. Retail sales associates can use it via a Web browser on a network terminal, and customers can find batteries and place an order via a self-service electronic kiosk in the store. For online sales, Battery Central can be integrated into a retailer’s own Web site, matching the graphic design. For more information and a free online demonstration of Battery Central, please visit www.lenmar.com/batterycentral.asp.
