The Lensbaby line of products has grown nicely since the company burst on the scene a few years ago, and their new Lensbaby 3G SLR lens couldn’t come at a better time. With the DSLR market on fire and a new, much wider audience coming into the fold, the new SG SLR lens seems tailor-made for this market. The 3G SR allows the user to lock the Lensbaby in a desired bent position simply by pressing a button. Then, using a traditional barrel focus mechanism, the shooter can do fine focusing and precisely place the sweet spot of sharp focus before pressing the shutter release. The Original Lensbaby lens and the Lensbaby 2.0 lens require the photographer to manually hold the Lensbaby in a bent position while pressing the shutter release. This new incarnation is actually easier to use for the newbie and offers the more advanced among us the solid results they are always after.
“Response to the Original Lensbaby and Lensbaby 2.0 has been great,” said Craig Strong, the inventor of the Lensbaby and Co-Founder of Lensbabies, LLC. “But we asked our customers what new features they wanted. Studio photographers told us they want to repeat Lensbaby photos exactly the same each time, whether they are shooting food, fine art nudes, or Chanel shoes. Studio portrait photographers told us they want greater confidence in the sweet spot’s sharpness and placement. Outdoor and location photographers said they are interested in shooting longer exposures than are possible with the Original Lensbaby and Lensbaby 2.0.”