Luminance Shines on liveBooks

Luminance Shines on liveBooks


As video continues its recent surge in popularity online, liveBooks, Inc. ( a provider of customized portfolio websites and marketing software for professional photographers, had added an interesting video wrinkle to their online offerings for pro shooters. The company has announced the launch of Luminance, a new online solution that combines a personalized website created by liveBooks with a custom promotional video that is professionally produced by Cinematic Studios, Inc. The company explains that, “This combination creates a rich online experience that enables photographers to build an emotional connection with potential clients while differentiating themselves from their competition.”

 “liveBooks is continually looking for new, innovative ways to help professional photographers connect effectively with potential clients. We understand the personal nature of the photographer-client relationship and see video within a well branded site as a great way to enable photographers to engage their audience,” explained Tricia Gellman Holmes, Vice President of Marketing at liveBooks.

 Luminance offers professional photographers a way to create a branded, multimedia presence online that can integrate into a photographer’s existing web presence, or as a standalone site. The Luminance package brings together two primary components:

 A custom liveBooks Flash website with: design time from the liveBooks in-house design team; one portfolio of up to 64 images; one uploadable contact page designed by the photographer; one promotional Video page created by liveBooks; includes the promo video and links to outtakes; optional downloads of video in QuickTime and iPod formats.

The other component is a Custom Promotional Video produced and edited by Cinematic Studios that includes: one 3 to 4 minute video and one or more out-take videos.

All videos are formatted to play on the photographer’s site in a Flash version, with QuickTime and iPod-compatible versions available as downloads from the site.

 “At Cinematic Studios we have built a world-class reputation for providing broadcast-quality video services for the professional photographic community, including leading associations and high-profile photographers,” notes Ron Dawson, Founder and Creative Director. “By working with liveBooks to develop Luminance, we’ve created an ideal marketing solution for photographers. We are extremely proud of this offering and its ability to really grab the attention of photographers’ potential clients and drive business.”

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