Mizco International Tuesday announced a new merchandising program to help retailers benefit from Back-to-School spending this summer. The program includes a new iEssentials Back to School Computer Accessories display, which is available now.
The display features an optical mouse, mouse pads, a USB mini-vacuum, and a USB-powered lamp as well as a a four-port USB hub, and a USB Card Reader/Writer. Each included product is priced at $9.99.
“This is a program that has been custom-designed for retailers. With across-the-board retail pricing of $9.99 on all of the products, we believe that the program will generate maximum impulse buys at a peak buying season for students,” the company's president, Art Serrano, said as part of the announcement.
