Mizco Names Curve for Canada

Mizco Names Curve for Canada


With its United States market sales now doubling every three years, Mizco International recently announced an exclusive Canadian distribution agreement with Curve Distribution Services for its entire line of iEssentials and Cellular Innovations mobile technology accessory products.  According to Sam Mizrahi, Executive Vice President of Mizco International, the agreement marks a major step forward in the company’s drive to significantly expand sales throughout Canada.  The agreement is effective immediately.

“For most of the last 20 years, we have focused our efforts on building out our core United States customer base,” Mizrahi explained today.  “And, while we certainly have new goals and objectives to realize here in our home market, it is time that we take the next step forward in our North American marketing plan.  This agreement with Curve Distribution Services will help us to significantly and quickly penetrate the entire Canadian market with our iEssentials and Cellular Innovations product lines.  With this agreement, Canadian retailers will now be able to offer their customers a combined product line that exceeds more than 1,000 individual SKUs!”

Headquartered in Calgary, Alberta, Canada, Curve Distribution Services is a full service sales strategy, distribution, and logistics planning and support company that meets the needs of a variety of consumer electronics accessory manufacturers in the following product categories:  cellular, BlackBerry and smartphones, iPod and related Apple products, headphones, cases for all types of electronic devices, and Bluetooth products.

Further strengthening the impact of the distribution agreement is tCurve Distribution Services strategic alliance, announced last year, with ReSource Group Canada.  ReSource Group Canada, founded in 1994 by Claus Lenk, is a sales and marketing agency focused on the consumer electronics industry.  The firm has grown to become Canada's only national consumer electronics sales agency with 18 sales representatives across the country.