Panasonic's North American division this week named Betty Noonan its new head of marketing and branding. Noonan comes to the company from Kodak, where she was vice president and director of the company's worldwide consumer marketing operations.
Noonan will have two titles: Vice President of Marketing and Brand Management for the Panasonic Corporation of North America, and Senior Vice President of Marketing for the Panasonic Consumer Electronics Company.
“Panasonic expects Betty Noonan will energize and integrate our marketing efforts across divisions in the U.S. and Canada based on her leadership and her proven record of success in advancing brands,” Joseph M. Taylor, Chairman and CEO of Panasonic Corporation of North America, said as part of the announcement.
“Betty is uniquely qualified to help Panasonic transform current marketing efforts in alignment with our long-term corporate goal of becoming the leader in green business innovation.”