Academy Award nominated cinematographer Matthew Libatique, shot Nikon's new “Man of Action” commercials entirely using Nikon's D5100 D-SLR camera.
The commercials, for the Nikon D5100 D-SLR and COOLPIX models, star Ashton Kutcher as the “Man of Action” in action sequences directed by Libatique, the Director of Photography behind Black Swan and Iron Man.
“As a cinematographer, I enjoy working with the latest gear to push the boundaries of what’s creatively possible with a camera,” said Matthew Libatique. “The D5100 is a consumer camera that delivers excellent HD video quality. It was fun working with it on a commercial shoot and it delivered on giving the piece a new look.”
The campaign spots and behind the scenes footage can be seen at www.nikonusa.com/Ashton
