Outlier Inc., a wholly owned subsidiary ofQualcomm Incorporated, recently announced the launch of SWAGG, the mobile application that is intended to change the landscape of the multi-billion dollar gift card industry. The application is free.
Consumers can download SWAGG from the App Store, the Android Market or by visiting HYPERLINK www.SWAGG.com.
Executives at Outlier explain that they are “planning to turn the gift-giving world upside down this holiday season with SWAGG by allowing consumers to manage gift, loyalty and membership cards on their mobile devices, all without carrying a stack of plastic cards.”
According to a recent survey by the National Retail Federation, total gift card spending is expected to reach $24.78 billion and 77.3 percent of shoppers will buy at least one gift card this holiday season. Even though gift cards will be the most requested item this holiday season, far too many gift cards will go unused.
“We created SWAGG to enable consumers to have more of what they need while carrying less,” said Rocco Fabiano, president of Outlier. “SWAGG is part of a revolution to enhance the way consumers transact by reducing their dependence on plastic gift cards, which can be lost, misplaced or expire before consumers have a chance to fully use them. SWAGG is designed to become a part of the modern shopper’s lifestyle by leveraging the power of their mobile device.”
SWAGG allows consumers to import more than 250 brands of gift cards and rewards cards and, unlike plastic cards, SWAGG permits consumers to view available balance and reward information on most of these cards. Additionally, consumers can use their mobile device to give, get and even exchange SWAGG GIFTS from participating merchant partners such as American Apparel Inc., The Wet Seal Inc., Crocs Inc., 1-800-Flowers.com and Arden B.