Pentax this week announced the launch of its Hope For Japan initiative. Pentax will donate $2 on behalf of every digital or sport optics product purchased on its website, www.pentaxwebstore.com, through the end of June.
Proceeds will be donated to American Red Cross Japan Earthquake and Pacific Tsunami relief efforts.
“Our Japan-based parent company, Hoya Corporation, pledged 100 million yen to relief efforts, and here in the United States, we want to make a meaningful donation on behalf of the U.S. digital imaging division of Pentax,” Ned Bunnell, president of the Pentax Imaging Company, said as part of the announcement.
