Photographic Research Organization (PRO) Celebrates 50th Anniversary

Photographic Research Organization (PRO) Celebrates 50th Anniversary


The Photographic Research Organization (PRO) celebrates its 50th Anniversary during this year’s annual Convention and Trade Show from July 19, 2008 – July 23, 2008 in Fort Lauderdale, Florida. PRO, a retailer-owned co-operative distribution company lowers cost-of-goods and increases inventory turnover for its members and affiliates. PRO also distributes its own line of high quality PROMASTER® photographic and consumer electronic equipment and accessories through PRO members and affiliate retailers throughout the United States for sale to their customers.

“Everyone at PRO is thrilled to be celebrating its first 50 years in business,” said Jeff Neal, vice president, sales and marketing for PRO. “This milestone couldn’t have happened without the vision of PRO’s founding members a half century ago and the ongoing support of our retailers and affiliates throughout the United States. It’s a pleasure to serve them and to help in the business success of each and every one of them.”

PRO currently has 131 members and 41 participants in its Affiliate Test Program representing approximately 400 store fronts. PROMASTER’S extensive product line ranges from the most traditional analog to the most cutting-edge digital products accounting for 1,500 SKU’s in stock at their 33,000 sq. ft. warehouse in Hatboro, PA. PROMASTER products include award winning digital and traditional electronic flash units, state-of-the-art digital memory products, a full line of lenses for both digital and 35mm SLRs, stylish camera bags and cases, award-winning tripods, plus filters, CD-R and DVD recordable media and other popular consumer electronic and imaging products.

The PRO warehouse also stocks and makes available to members and affiliates Fuji digital cameras, film and media products, Panasonic digital cameras and camcorders, Lexar memory products, GE/Sanyo batteries, Crane Inkjet media, Sima products, Freez-a-Frame magnetic frames, and the PRO exclusive Olympus Stylus 1020, as well as numerous other products carrying an average inventory – in excess of $8 million.

“PRO retailers are among the best equipped in our industry to satisfy the needs of all their customers,” said Mike Worswick, a retailer himself and president of PRO. “Only PRO retailers and affiliates can offer their customers a choice of popular brands in addition to a wide range of high quality PROMASTER products and accessories. And, only independent PRO retailers have the benefit of in-depth product knowledge and ongoing PRO training needed to provide their customers with the best possible service.”